Impact of “Big Data” on Retail: The McKinsey View (Part 2 of 2)

A few weeks ago, I blogged about a recent McKinsey & Company report on the emergence and impact of “Big Data”. I highlighted the retail areas where significant gains may be achievable by harnessing analytics and big data. In this post on the CQuotient blog, I complete my summary of the report. Please head over there if you are interested. Thanks!