The Analytic Age

Is it actionable, prescriptive, pointing you to the right next step? Or is it more in the realm of data summaries – descriptive, maybe even interesting, but leaving you wondering what to do next?

I have been curious about this question for a while so when the AMA invited me for a webcast titled “Social Media Analytics” by Coremetrics, I tuned in.

Well, to make a long story short, the answer to my original question is NO (at least based on this webcast). No Monday Morning Analytics here, just basic reporting.

The time spent on the webcast wasn’t a waste, however. I learned a few interesting tidbits about what online marketers are thinking about these days and how they are “instrumenting” their sites to collect more detailed data.  (more…)